The Global Domination of Modern PR
Let’s travel back 30 years ago. If you were a fly in a traditional PR agency back in the 90s, you’ll see marketers shipping copies to television outlets, radio stations, magazines, and newspapers to build their client’s brand. Back then, brand awareness was measured by the number of audiences these traditional publications and media outlets […]
5 Tips on How to Run an Effective Meeting
Are meetings necessary? Let’s dive in… Conducting a meeting is an integral part of every workplace. It’s a way for teams to gather, exchange insights, suggest solutions, share feedback, and be aligned with organizational goals. While it can be time-consuming, it also offers the best opportunity for employees to build camaraderie, voice out opinions, and […]
The Next Big Media Publication Will Surprise You
Social media has come a long way since its humble beginnings. From what started as a seemingly casual platform for social engagement, trivial activities, and sources of entertainment, it has now become a highly efficient and effective tool for networking, delivering trusted news, and launching empires. I know what you’re thinking… isn’t social media just […]
Over-communicating is Toxic, and Here’s Why
To say that communication is important in an organization is an understatement. From setting goals, being on the same page, having the same vision, to executing strategies, a leader’s ability to communicate can either launch a company to greater heights or leave it crashing and burning. The art of communication is a high-wire act to […]
How to Build Your Own Media Empire
As the age of digitalization rapidly evolves, the fundamentals of marketing, advertising, media, and journalism have equally transformed to cater to the current consumer demands. While traditional media haven’t completely gone extinct, the manner in which audiences consume content has drastically changed. From standard publications, the marketplace is now transitioning into more decentralized platforms where […]