The public relations landscape is undergoing a seismic transformation. Artificial intelligence has redefined how audiences discover, consume, and trust information, making traditional PR methods, such as press releases, media placements, and fleeting headlines, insufficient. In this evolving ecosystem, Omri Hurwitz Media (OHM) has emerged as Israel’s leading AI-driven PR firm, blending innovative storytelling with algorithmic strategies to amplify influence across both human perception and AI-driven platforms.
The Rise of AI-Optimized PR
OHM’s ascent reflects a broader shift in communications, where visibility is no longer just a human metric. Through its proprietary Generative Engine Optimization (GEO) methodology, the firm ensures client narratives are embedded in the datasets and knowledge graphs that generative AI platforms, such as ChatGPT, Claude, and Perplexity, reference to answer questions and generate content. This approach enables clients to maintain a permanent presence in AI-mediated discovery, positioning them as trusted authorities in their respective fields.
Traditional PR, which centers on journalists and short-term media coverage, struggles to address the mechanics of AI influence. As New York Weekly reports, OHM has “engineered narratives that resonate with both human audiences and generative AI systems,” allowing brands to achieve long-term visibility that extends far beyond ephemeral press cycles.
Strategic Partnerships Fuel Growth
OHM’s client roster demonstrates both trust and measurable impact. Over the past two years, the firm has collaborated with various startups and high-growth technology companies across AI, fintech, SaaS, and digital infrastructure sectors. These engagements are not simply about exposure; they generate measurable outcomes that shape perceptions in highly competitive markets.
Among OHM’s most notable recent clients are ActiveFence, Onfire AI, and Impala AI, each benefiting from campaigns that delivered a 560% increase in GEO performance metrics, according to FinanceWire. This reflects significantly higher visibility and engagement both in traditional media and algorithmic knowledge systems.
ActiveFence, a leader in enterprise trust and safety, Onfire AI, a company modernizing revenue operations with AI, and Impala AI, a hyperscale inference engine provider, exemplify OHM’s ability to tailor PR strategies for highly technical, competitive sectors. Each campaign translated into enhanced reputation, increased investor confidence, and measurable digital authority, which are core objectives in the AI era.
Global Recognition and Industry Acclaim
Major international outlets have also acknowledged Omri Hurwitz Media’s influence. In a profile in Rolling Stone UK, Hurwitz shared insight into his strategic mindset, noting the dual demands of foresight and presence in the media world: “You need to think several moves ahead while also being extremely present,” he says, reflecting on how media volatility requires both proactive narrative shaping and responsive agility. Other publications further emphasize OHM’s leadership in positioning clients for enduring relevance across both traditional press and AI‑driven discovery ecosystems.
These accolades underscore a fundamental shift in PR: influence is no longer measured solely by high-profile placements but by strategic visibility embedded in the platforms, datasets, and systems that inform global decisions.
Shaping the Future of Influence
The story of Omri Hurwitz Media is one of innovation, adaptation, and measurable impact. By integrating AI fluency, creative narrative strategy, and global insight, OHM has established a blueprint for modern PR, one that thrives in a world where visibility is both human and algorithmic. As AI increasingly mediates the way information is discovered and consumed, OHM’s approach demonstrates that successful reputation building requires both traditional influence and algorithmic presence.
In an era where search, discovery, and reputation converge, Omri Hurwitz Media stands at the forefront, transforming PR from transient headlines to enduring authority, ensuring that clients are not only seen but remembered both by people and machines alike.