WadiDigital – A Case Study

Project Overview

Wadi Digital is an results driven B2B digital marketing firm that focuses on optimizing and implementing creative digital marketing strategies to boost companies’ most ambitious goals. It takes advantage of their extensive expertise in every digital marketing and manages everything behind the scenes for companies’ marketing needs through their customized approach and exceptional direct KPI integration.

Driven by their values of excellence, hard work, A-team, and integrity, Wadi continues to make an impact on their clients’ businesses through their services including pay-per-click advertising, SEO, B2B paid social media and LinkedIn advertising, and influencer marketing.

In a world where digital marketing has become much more technical and competitive, Wadi founder Yoel Israel wanted to create a digital marketing agency that’s based on great relationships. Wadi has since grown to 20+ marketing experts from over 15 different countries and to date, still challenges itself to provide over-the-top customer service.

The Problem

Because of the level of competition in the digital marketing industry, it’s easy for Wadi Digital to fall to the sidelines. This is why, from the get go, Yoel understood that for them to rise above the noise in the space, the company needed to position itself on the forefront of digital marketing innovations.

This is a challenge that Omri Hurwitz Media took on with a strategy in mind.

The Strategy

In order to position Wadi as the strategic leader in the B2B digital marketing space, OHM worked on securing feature articles on several publications including Newsbreak, Los Angeles Tribune, and Times of Israel. Because of these feature articles, Wadi has also received the opportunity to be mentioned on the Entrepreneur on multiple occasions.

Now, to double down on the visibility Wadi has been getting, Omri Hurwitz Media worked on securing Yoel as the thought leader in the digital marketing space–both in Entrepreneur and on Hackernoon. More than this, OHM has closed interviews for Yoel in different formats and on different platforms including the Authority Magazine, MarTech Podcast, Hackernoon, and Newsbreak.

Business Impact

OHM had successfully positioned both Wadi Digital and Yoel Israel as the leaders in the B2B digital marketing space. Ultimately, this helped turbocharge the continued growth and success of the company in its increasingly competitive industry. This success can be attributed to the following metrics:

  1. 44 total pieces of media coverage
  2. 630.3k total online coverage views
  3. 386.5k coverage views on websites
  4. 233.8k coverage views on socials