Vendict – A Case Study

Project Overview

Note: Data is still updating as they are current clients

Vendict is a tech startup that offers a solution to address a common challenge faced by technology vendors. The challenge in question is the manual process of responding to security questionnaires, which is often time-consuming, complex, and inefficient for vendors. Security questionnaires are typically required by buyers to assess the security measures and compliance of vendors’ products or services.

Vendict’s primary offering is the automation of the response generation for security questionnaires using linguistic generative AI technology. This means that their platform can automatically generate responses to security questionnaires, relieving vendors from the burdensome task of doing so manually. This automation not only saves a significant amount of time and effort but also improves the quality and accuracy of the responses. Vendors can thus streamline their compliance efforts and focus on more essential tasks and objectives.

Founded by Udi Cohen (CEO) and Michael Keslassy (CTO), the company received $9.5 million in funding from investors such as NFX, Disruptive AI, and Cardumen Capital, and it aims to be a significant player in the GRC space by eliminating the need for sending questionnaires altogether. Vendict plans to generate security assessment reports for buyers based on the sellers’ documents and the criticality of the vendor.

The Problem

The GRC (Governance, Risk, and Compliance) industry presents numerous complexities for vendors like Vendict and this intricate environment requires GRC vendors to stay adaptable and continuously update their technology. In response to these challenges, Vendict faced the task of positioning itself as a trustworthy and innovative solution, demonstrating its ability to streamline compliance processes, adapt to evolving requirements, and simplify the multifaceted GRC landscape, enabling clients to navigate these complexities effectively.

Vendict sought to establish itself as a prominent player in GRC and elevate the personal brand of its CEO, Udi Cohen, as a thought leader in the field. To address these goals, Omri Hurwitz Media (OHM) executed strategies such as thought leadership positioning, consistent media coverage, and strategic partnerships and campaigns, all aimed at enhancing Vendict’s visibility and credibility within the GRC space.

The Strategy

OHM strategically spearheaded Vendict’s launch out of stealth with a significant announcement that showcased their impressive $9.5 million in funding aimed at empowering security compliance teams through generative AI technology. This pivotal moment was not confined to obscurity but made headlines on influential platforms like Forbes, VentureBeat, Yahoo Finance, and Bloomberg. The announcement not only marked Vendict’s emergence into the limelight but also underscored their commitment to revolutionizing the GRC landscape.

Following the successful launch announcement, OHM executed a well-planned strategy of consistent media coverage that gradually and purposefully built Vendict’s brand presence in the GRC sector. This series of media appearances and articles on renowned platforms such as MSN, CEO Weekly, and Benzinga provided a steady stream of exposure for Vendict. This persistent and strategic approach to media coverage served as a crucial element in solidifying Vendict’s reputation and authority in the field.

In their efforts to bolster Udi Cohen’s branding as a thought leader in the GRC space, OHM orchestrated a two-pronged strategy that significantly elevated his profile. The first accomplishment was securing an exclusive interview with ValiantCEO, where Udi Cohen elaborated on how Vendict was driving innovation in vendor risk management through AI. Furthermore, OHM successfully facilitated Udi Cohen’s contributorship on Hackernoon, enabling him to regularly contribute articles and share his profound knowledge of the GRC field.

Business Impact

Ultimately, securing this prominent media coverage effectively positioned both Vendict and Udi Cohen as a pioneering force in the industry, drawing attention to their innovative solution and setting the stage for their journey to become a key player in the GRC field. This success can be seen through key metrics, including:

  1. 36 total pieces of coverage
  2. 2.2B monthly readership audience of publications
  3. 436.5M total monthly unique readership audience of publications
  4. 2.2M total online coverage views