Project Overview
Note: Data is still updating as they are current clients
Tailor Brands is an all-in-one business builder redefining the landscape of entrepreneurship, offering a comprehensive platform to make the process of launching a business accessible and enjoyable for millions worldwide. Founded by Yali Saar (CEO), Tom Lahat (CXO), and Nadav Shatz (CTO), it goes beyond mere tools, providing a guided journey from conception to fruition, eliminating guesswork and offering a clear roadmap for success. This approach is particularly beneficial for first-time entrepreneurs, simplifying the daunting process of starting a business.
What sets Tailor Brands apart is its commitment to customization, offering tailored plans designed to meet the unique needs of individual entrepreneurs. It avoids unnecessary complexity and ensures users get precisely what they require without extra costs by providing specific tools and support. From LLC formation and website building to design suites, permits, tax, and bookkeeping solutions, Tailor Brands offers an all-encompassing suite of services under one roof, saving time and fostering consistency throughout the entrepreneurial journey.
The platform’s integrated experience streamlines the process by providing all necessary services through a single dashboard, eliminating the need to navigate various platforms. Tailor Brands’ “Guidance Engine” assesses each business’s needs, creating a personalized plan that aligns with the entrepreneur’s goals and challenges. It aims to demystify the complexities of business ownership, breaking down barriers and empowering individuals to confidently pursue their entrepreneurial dreams.
The Problem
Tailor Brands simplifies the entrepreneurial journey with its comprehensive solution, gaining notable brand awareness. However, to convert this visibility into action, consistency and traction are crucial. That’s where Omri Hurwitz Media (OHM) steps in.
Tailor Brands has built a strong presence, but converting interest into results requires strategic media presence. OHM specializes in leveraging brand recognition, employing its proprietary modern PR approach to enhance Tailor Brands’ image.
The Strategy
In a powerhouse debut month, OHM delivered impactful results in its partnership with Tailor Brands, securing prominent features on well-established publications. Notably, October witnessed OHM’s strategic moves as Tailor Brands garnered coverage on major platforms such as MSN, Newsbreak, and New York Weekly.
The momentum continued to build as OHM orchestrated a remarkable presence for Tailor Brands on influential financial and entrepreneurial hubs. Achieving mentions on Yahoo Finance, Entrepreneur, and GoBanking Rates within the first month underscored the agency’s ability to navigate diverse media landscapes.
Tailor Brands garnered visibility on International Business Times, a testament to the strategic outreach orchestrated by OHM. This continued success was followed by a feature on LA Weekly, further solidifying Tailor Brands’ position in diverse media landscapes. OHM’s unwavering commitment to elevating Tailor Brands’ visibility reached new heights with a feature on Mashable NL, marking a significant international expansion.
A pivotal breakthrough came with OHM securing a thought leadership piece for Tailor Brands’ CEO, Yali Saar, on Hackernoon. This milestone not only showcased Tailor Brands’ expertise in the industry but also established Yali’s significant thought leadership presence, enhancing the brand’s credibility and reach in the entrepreneurial community.
Business Impact
The consistent streak of features across prominent publications underscored OHM’s ability to navigate and secure impactful placements for Tailor Brands. This sustained success throughout this continued partnership not only enhanced Tailor Brands’ brand recognition but also reinforced its thought leadership in the industry. The collaborative efforts between OHM and Tailor Brands continued to yield impressive results, setting the stage for continued growth and visibility in the ever-evolving media landscape. This success can be attributed to:
- 30 total pieces of coverage
- 2.3B total monthly readership audience of publications
- 407.1M total monthly unique readership audience of publications
- 2.7M total online coverage views