Project Overview

Note: Data is still updating as they are current clients

Novacy, under the leadership of Co-Founder and CEO Or Biderman along with Uria Franko (CTO) and Yair Giwnewer (CPO), is reshaping B2B sales dynamics through its advanced AI-powered behavioral intelligence platform. Acknowledging the intricate nature of B2B transactions, the company serves as a vital ally for sales professionals navigating the complex interplay of strategies, relationships, and outcomes.

What sets Novacy apart is its profound understanding of the challenges posed by virtual interactions. In a digital age where traditional methods fall short, Novacy decodes the unspoken language of business through a nuanced analysis of body language, tone of voice, and subtle cues. This comprehensive approach positions Novacy as a strategic partner, not just for individual sales representatives but for entire teams, eliminating guesswork and optimizing overall performance.

Novacy’s impact extends beyond technology; it marks a paradigm shift toward a human-centric approach in B2B sales. By bridging the gap between virtual and face-to-face communication, the platform empowers sales teams to navigate the complexities of client interactions with unparalleled precision. In an era where relationships are paramount, Novacy’s commitment to eliminating guesswork, providing actionable insights, and enhancing team performance solidifies its position as a transformative force in the evolving landscape of B2B sales.

The Problem

At the forefront of redefining B2B sales through its groundbreaking AI-powered behavioral intelligence platform, Novacy is poised for industry leadership. Despite its innovative prowess, Novacy recognizes the critical need for strategic communication and market positioning to amplify its voice.

In a strategic alliance, Novacy partners with Omri Hurwitz Media (OHM), a leading force in strategic communications. Together, they aim not only to showcase the transformative potential of behavioral intelligence in B2B sales but also to position Novacy as the unrivaled leader in the competitive sales intelligence landscape. The synergy between Novacy’s cutting-edge solution and OHM’s communication expertise is set to shape the future of sales intelligence, ensuring Novacy’s revolutionary impact is widely recognized and adopted.

The Strategy

Sales intelligence continues to evolve with new startups rising. This is why Novacy recognized the critical need for robust brand awareness to secure a prominent position amidst a burgeoning field of innovative startups. Collaborating with OHM, Novacy embarked on a strategic journey, understanding that a standout presence is essential for industry leadership.

OHM executed a comprehensive plan to enhance Novacy’s visibility, securing a steady stream of features across esteemed publications, including MSN, Newsbreak, Finextra, and Mashable. Notable mentions in platforms like Hackernoon, Finextra, and Boss Magazine further bolstered Novacy’s reputation in the competitive sphere of sales intelligence.

However, OHM’s aspirations extended beyond company recognition; a significant focus was placed on elevating the professional brand of Novacy’s CEO, Or Biderman. This objective materialized as OHM orchestrated spotlight interviews for Or Biderman in distinguished publications such as Authority Magazine and ValiantCEO. By strategically positioning Or Biderman as a thought leader in B2B sales intelligence, OHM not only contributed to Novacy’s brand awareness and recognition but also made the company and its leadership more accessible.

The culmination of a consistent stream of features not only allowed Novacy to carve a distinct identity but also positioned Or Biderman as the face of Novacy, solidifying the company’s role as a trailblazer in the dynamic landscape of sales intelligence.

Business Impact

The success of OHM’s strategy in propelling Novacy to the forefront of the sales intelligence industry lies in their proprietary framework, leveraging modern PR techniques. OHM implemented a comprehensive approach that utilized their cutting-edge framework to secure a consistent and impactful presence for Novacy across diverse and reputable publications. This framework facilitated the creation of a compelling narrative, contributing to Novacy’s sustained success in gaining not just brand awareness but also a notable recognition within the competitive landscape of sales intelligence. This success can be attributed to:

1. 27 total pieces of coverage
2. 2.8B total monthly readership audience of publications
3. 2.7M total online coverage views
4. 2.7M coverage on websites