Project Overview
Note: Data is still updating as they are active clients.
DealHub is a leading revenue workflow platform designed to unify and streamline every stage of the sales process. Operating at the intersection of sales technology and revenue operations, DealHub offers organizations a centralized hub for managing Configure Price Quote (CPQ), Contract Lifecycle Management (CLM), subscription management, and eSignatures, enabling sales teams to move from opportunity to closed deal without the friction of disjointed systems.
Founded with the vision to eliminate inefficiencies in the quote-to-revenue process, DealHub has emerged as a disruptor in the CPQ space. Its no-code, SaaS-based solution is built for speed and agility, allowing companies to implement the platform quickly without the heavy lift typically associated with enterprise software migrations. This approach has positioned DealHub as a preferred alternative for businesses seeking to avoid the risks of long, costly digital transformation projects.
Over the years, DealHub has expanded its footprint across North America, EMEA, and APAC, serving customers across industries such as technology, manufacturing, and professional services. The platform’s modular architecture enables it to scale seamlessly with clients’ needs, from high-growth startups to established enterprises. Its flexibility and stability have made it a standout choice for organizations wary of forced migrations and vendor-driven product changes.
Backed by strategic investments and a growing roster of global customers, DealHub has been recognized by industry analysts and publications for its innovative approach to revenue operations. The company continues to lead the conversation around revenue autonomy, positioning itself not just as a software provider, but as a strategic partner for sustained go-to-market (GTM) execution.
The Problem
Before partnering with Omri Hurwitz Media (OHM), DealHub faced a competitive challenge in the rapidly evolving CPQ market. While its technology and product capabilities were strong, the brand needed to be more prominently positioned as the number one solution for organizations seeking a fast, stable, and execution-focused CPQ platform.
The competitive landscape was crowded, with both established players and emerging startups vying for market share. DealHub’s differentiation (its stability, speed to value, and avoidance of risky multi-year migrations) wasn’t yet breaking through in mainstream business and technology media. Without targeted PR amplification, the brand risked being overshadowed by louder competitors with more aggressive media presence.
The Solution
OHM developed a tailored PR strategy to reposition DealHub as the definitive leader in the CPQ space and a thought authority in revenue workflow optimization. The approach focused on building a consistent presence in high-authority publications read by business decision-makers, sales leaders, and technology buyers.
Central to the strategy was the creation of high-impact contributed articles and feature stories that aligned with DealHub’s core messaging. These articles addressed timely industry conversations, such as the risks of Salesforce CPQ migrations, the importance of GTM velocity, and the future of enterprise sales technology, while seamlessly integrating DealHub’s perspective and value proposition.
OHM secured premium media placements in respected outlets such as USA Today, which featured DealHub in its Tech Spotlight series alongside other leading innovators. In Mashable, DealHub’s expertise was highlighted in a feature discussing why GTM velocity often hinges on the quote stage, positioning the company as a critical enabler of sales execution. Additionally, Benzinga published a forward-looking piece on the future of Salesforce CPQ and its implications for businesses, further reinforcing DealHub’s thought leadership.
These placements were part of a sustained narrative push. OHM ensured that each article built upon the previous, creating a compounding effect that deepened DealHub’s credibility with both industry insiders and broader business audiences. The messaging remained consistent across outlets, reinforcing DealHub’s differentiation while adapting to the editorial voice of each publication.
By targeting outlets with significant readership among C-level executives, technology strategists, and revenue operations professionals, OHM maximized the visibility of DealHub’s thought leadership content. This strategic alignment between message, medium, and audience was key to elevating the brand above the noise in the CPQ space.
The Results
The PR efforts executed by OHM yielded significant results, dramatically enhancing DealHub’s visibility and industry standing. Throughout the campaign, the company secured media placements in top-tier technology and business publications, effectively increasing its brand reach.
The metrics captured following the PR campaign underscore the success of these efforts:
- Total Pieces of Coverage: 18
- Total Monthly Unique Website Visitors: 434 million
- Total Online Coverage Views: 1.7 million