Project Overview
Note: Data is still updating as they are active clients.
PointFive is a leading cloud cost optimization platform dedicated to enhancing organizational efficiency and sustainability by making cloud cost management a core principle. The company offers continuous cloud cost efficiency through its proprietary DeepWaste™ Detection Engine, which dives deep to expose typically overlooked cloud inefficiencies. This technology enables organizations to achieve peak efficiency with minimal effort, fostering a culture of proactive cost management.
Established by the founders of IntSights—a cybersecurity startup acquired by Rapid7 in 2021 for $350 million—PointFive leverages extensive industry experience to deliver best-in-class detection and remediation technologies. The founding team, comprising CEO Alon Arvatz, CPO Gal Ben-David, and CTO Amir Hozez, has a proven track record of building successful technology solutions that address complex challenges in the digital landscape.
In November 2024, PointFive secured $20 million in Series A funding led by Salesforce Ventures, with participation from existing investors including Index Ventures, Entree Capital, Sheva VC, and Vesey Ventures. This investment brought the company’s total capital raised to $36 million within just 18 months of its inception.
The recent funding accelerates PointFive’s mission to enhance engineering efficiency through its DeepWaste™ Detection Engine and supports the company’s expansion into multi-cloud environments, including recently announced Google Cloud Platform (GCP) support and upcoming Azure capabilities. The platform uniquely addresses the challenge of cloud cost management by identifying hidden or overlooked cost inefficiencies and providing actionable, automated remediation steps that engineering teams can easily implement.
The Problem
Despite its innovative technology and strong value proposition, PointFive faced challenges in gaining widespread brand awareness within the competitive cloud optimization market. The company needed to differentiate itself from established players and effectively communicate its unique offerings to potential clients and industry stakeholders.
To overcome this, PointFive sought a strategic public relations (PR) approach to elevate its brand presence, highlight its recent funding achievements, and position itself as a thought leader in cloud cost optimization. The goal was to secure media coverage that would showcase the company’s expertise, innovative solutions, and growth trajectory.
The Strategy
Omri Hurwitz Media (OHM) developed a tailored PR strategy to address PointFive’s brand awareness challenges. The comprehensive approach focused on creating and distributing high-quality media content to resonate with PointFive’s target audience and establish the company as a trusted authority in cloud cost optimization.
OHM initiated the campaign with a press release announcing PointFive’s successful $20 million Series A funding round. This announcement was strategically distributed across major financial and technology publications to maximize visibility and highlight the company’s rapid growth and investor confidence. The press release emphasized PointFive’s mission, technological advancements, and plans for expansion into multi-cloud environments.
In addition to the funding announcement, OHM crafted thought leadership articles and listicles that showcased PointFive’s unique approach to cloud cost optimization. These articles provided insights into industry trends, challenges, and best practices, positioning PointFive’s executives as experts in the field. Through OHM’s strategy, PointFive was featured in reputable publications, particularly CIO Dive, CFO, and Business Insider, reaching a broad audience of decision-makers and industry professionals.
To further enhance PointFive’s media presence, OHM contributed articles that delved into the company’s innovative DeepWaste™ Detection Engine and its impact on cloud cost efficiency. These efforts highlighted the technical prowess of PointFive’s solutions and demonstrated their real-world applications and benefits.
By implementing this multi-faceted PR strategy, OHM successfully elevated PointFive’s brand awareness, showcased its industry leadership, and differentiated it from competitors in the cloud optimization market.
The Results
The PR efforts executed by OHM yielded significant results, dramatically enhancing PointFive’s visibility and industry standing. Over the course of the campaign, the company secured media placements in top-tier financial and business publications, effectively increasing its brand reach.
The metrics captured following the PR campaign underscore the success of these efforts:
- Total Pieces of Coverage: 18
- Total Monthly Unique Website Visitors: 26 million
- Total Online Coverage Views: 1.5 million